STP: General business attribute categories and 50 items
I will introduce the market segmentation and company attribute categories.
The three points of segmentation, targeting, and positioning involve observing and researching the market while also examining and scrutinizing our own services and products. In other words, by not only considering general customer attributes but also adding customer attributes that match our services and products, we can create a strong strategy and achieve business growth. Segmenting based solely on general customer attributes results in a rather coarse segmentation, making it difficult for marketing to function effectively, which can lead to increased customer acquisition costs and order values, as well as a tendency for LTV to decrease. To deepen STP, it is important to discover factors beyond general customer attributes. I recommend breaking down customer challenges into information and utilizing that as a segmentation axis. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*
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